Jay Rose’s
 Digital Playroom

New England Telephone
  “A Business Story”

Seven dramatic :60 radio spots... and people stayed tuned for a couple of months.

When the client heard the finished spots, they said,
  "This is not only the best radio we've ever done;
 it's the best radio we've ever heard!"

While these spots had a fairly high talent budget,
  clever production tricks kept overall costs down. Here's how.

Client: New England Telephone / Nynex (now Verizon)
Agency: Cabot Advertising
Writer: Doug Goransson
Direct/Edit/Mix: Jay Rose


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